A sharp business suit remains a cue for credibility, competence, achievement and professionalism. There’s an entire academic strand of psychology dedicated to “impression formation” in the workplace, which has spawned a slew of Dress for Success manuals. Naturally, business suits are frequently cited. What you wear, rightly or wrongly, affects a person’s perception of you.
Granted, in the 21st century many professions accept a more casual dress code, especially on Fridays. Yet by and large the corner offices with city views are still dominated by suits, and the suit connotes a certain type of person – typically a man.
The female embrace of the suit has been championed by a formidable few. Hillary Clinton, Her Majesty Queen Elizabeth II, Angela Merkel, Gail Kelly. Those type o’ gals. And let’s be frank, the boxy suits of Clinton and Merkel have encouraged memes and mocking, rather than imitation or derivative industry.
So why has the women’s suit been relegated for the rest of the female consumers, and what does this say about businesswomen in the workforce, where attire is also a reflection of personal brand? A good question for debate, we’d love to hear your thoughts.
In 2012 the Wall Street Journal decreed the female power suit over – that we didn’t need it anymore. At Shoreditch Corporate we are not sold. What if customers want it? The simplicity of such a uniform, the ability to rationalise a price per wear, the confidence it carries, its classic elegance. A well-tailored suit is difficult to debate.
We’re not saying that you can’t wear whatever you fancy and still be Girl Boss. Rather, it’s just perplexing that there are so few designers catering to the potential sisterhood of suit-wearers.
At Shoreditch Corporate we have several tailored options for women and also offer the opportunity for custom make.